Email Developer
Devin Martinez
I'm an email developer based in Boston. I have experience building emails using HTML & CSS, as well as using Salesforce Marketing Cloud for building, testing, and deployment.
What I Do
Email Development
Planning and building emails using HTML & CSS, or by using an email builder such as Content Builder within Salesforce Marketing Cloud.
Testing
Testing of emails through software such as Litmus or Return Path to ensure that emails look good in any software, on any device.
Salesforce Marketing Cloud
Managing content/building emails through Content Builder, managing data extensions, and creating campaigns through Journey Builder.
Design Software
Knowledge of Photoshop, with the ability to slice and pull assets out of pre-designed files.
Skills
HTML & CSS
Salesforce Marketing Cloud
Return Path (Email testing & IP Health)
Wrike (Project Management)
Experience
2022 - Current
Vantage Deluxe World TravelEmail Developer
• Produce emails using HTML and CSS to maintain a steady stream of emails & meet weekly deadlines
• Produce emails using Salesforce Marketing Cloud (SFMC)
• Utilize SFMC tools to develop templates & custom content blocks for use within manual send and automated emails
• Personalize emails using AMPscript
• Own development and scheduling of customer journeys using Journey Builder
• Manage content within SFMC using Content Builder
• Project management through the use of Wrike
• Maintain communication and meet deadlines while working remotely
2019 - 2022
Freelance Web Producer
• Designed, built, and managed multiple online stores and small business websites
• Built websites using WordPress, Shopify, and Wix, with custom styling using CSS
• Drove traffic to sites using Facebook ads
• Designed and wrote copy for websites using SEO best practices
• Created basic email automation for websites such as abandoned cart emails, coupon codes, and newsletter sign-up emails.