Email Developer

Devin Martinez

I'm an email developer based in Boston. I have experience building emails using HTML & CSS, as well as using Salesforce Marketing Cloud for building, testing, and deployment.

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What I Do

Email Development

Planning and building emails using HTML & CSS, or by using an email builder such as Content Builder within Salesforce Marketing Cloud.

Testing

Testing of emails through software such as Litmus or Return Path to ensure that emails look good in any software, on any device.

Salesforce Marketing Cloud

Managing content/building emails through Content Builder, managing data extensions, and creating campaigns through Journey Builder.

Design Software

Knowledge of Photoshop, with the ability to slice and pull assets out of pre-designed files.

Skills

HTML & CSS

90%

Salesforce Marketing Cloud

75%

Return Path (Email testing & IP Health)

85%

Wrike (Project Management)

80%

Experience

2022 - Current

Vantage Deluxe World Travel

Email Developer

• Produce emails using HTML and CSS to maintain a steady stream of emails & meet weekly deadlines
• Produce emails using Salesforce Marketing Cloud (SFMC)
• Utilize SFMC tools to develop templates & custom content blocks for use within manual send and automated emails
• Personalize emails using AMPscript
• Own development and scheduling of customer journeys using Journey Builder
• Manage content within SFMC using Content Builder
• Project management through the use of Wrike
• Maintain communication and meet deadlines while working remotely

2019 - 2022

Freelance Web Producer

• Designed, built, and managed multiple online stores and small business websites
• Built websites using WordPress, Shopify, and Wix, with custom styling using CSS
• Drove traffic to sites using Facebook ads
• Designed and wrote copy for websites using SEO best practices
• Created basic email automation for websites such as abandoned cart emails, coupon codes, and newsletter sign-up emails.