Vantage Emails: Before & After

When I first started at Vantage, we were still building emails manually using HTML & CSS. This resulted in some issues with responsiveness, along with some issues with design, as it was hard to make significant changes while working to meet a deadline.

After learning Salesforce Marketing Cloud, I saw the opportunity to move our email production into SFMC using their tools.

This involved building new templates, along with creating custom content blocks to be reused in future emails.

This project shows two Vantage emails, before and after I created the tools needed to move email production into SFMC.

Aside from cutting our email production time in half, this move also resulted in more consistent and more responsive emails.